|
|
|
NEWS and comments |
The old, traditional formula of marketing no longer works ! |
 |
|
|
|
|
|
 Instead of replicating textbook bla-bla, we use scientific marketing research and up-to-date knowledge as rich sources of ideas. We understand that most managers do not have access to this fascinating world of world-class research in marketing (it is often hidden in obscure journals).
So we fill this gap, providing you with access to such data.
How do we deliver our big, new marketing ideas ?
Our participants will gain access to:
4 leading-edge seminars where you will meet internationally
renowned marketing experts :
 Information letters resuming clearly and
succinctly the results of the latest scientific research
A unique learning experience through our interactive web platform.
We offer you the chance to be part of a great community of cross-industry marketing professionals
|
|
|
|
 More Question ?
Check the practical info page or contact us
|
|
|
Starts :
January 2008
Price : 3.750 €*
Place : Brussels
|
|
|
|
| |
|
|
|
|
Good bye and good luck Mr Kotler !
Dr. E. Joachimsthaler
“Design has become a central aspect of efficient brand management. The problem is, that most companies do not know how to successfully transfer brand values into successful product semantics.”
"The more internet, vending machines, telephones and self-services determine our lives, the more intense we experience our personal encounters and interactions with front-line employees in sales and service. It is those "momements of truths" which shape our long-term relationships to companies and their brands."
"Design definitely is the next big think in corporate management. Managers willing to learn from the world design leaders will gain sustainable competitive advantage in the years to come."
