LAB’ is not a traditional “executive education” programme, with seminars, tests and diplomas!

The EMS-LAB is a lifetime membership-based programme that provides you with the latest marketing thinking. Bridging the gap between scientific research and business application, we offer you an exclusive access to the fascinating world of scientific marketing.

Instead, we present the latest and most interesting scientific research and information, share them with our participants and discuss the big ideas in seminars.
We do not deliver bullet-point lists of “How to...”

We share interesting ideas that could be THE idea for a new positioning, for an innovative offer or a new campaign. We respect managers’ schedules and restricted time frames.

We deliver all information to your desk and invite you to seminars, where you can meet top researchers, lecturers and business colleagues. We provide you with an intelligible digest of cutting-edge marketing knowledge and offer you brainstorming sessions with high-class marketeers and researchers.

The EMS-Lab will push your limits, enabling you to think differently and develop your creativity. Your understanding of consumers will change drastically and your way of doing marketing will be revolutionized. Through our enlightening learning experience we’ll help you build a competitive innovation-focused marketing culture in order to improve your company’s long-term performance.

We are European and work in a network of leading European business schools that shares the commitment to develop further the overall idea of marketing.
Each participant has the opportunity to attend every partner’s seminar, to have access to all information and research and to integrate into a community of interesting people.

That’s Lab’!