New way of thinking for innovating marketing!
European Marketing & Sales Laboratory

Christian Blumelhuber, professor and holder of the Chair of Euromarketing Inbev Baillet Latour has developed an exciting whole new programme “The European Marketing & Sales Laboratory”.

In the image of its creator, the programme is both original and powerful! Unlike traditional programmes which the participants can follow for several months, or even a year, this new programme is for life. The programme includes several two-day seminaries each year and permanent e-learning support.

This programme was created to encourage a generation of new ideas enabling the participants to approach marketing from an entirely different angle. The objective of this training is no longer to teaching the traditional formulae but to take advantage of the latest marketing research in order to expand the mind and innovate continuously.

www.solvay.edu/marketinglab

Executive Master in Marketing and Advertising

The Executive Master in Marketing and Advertising is run jointly by the Solvay Business School (ULB) the Handelsschool Solvay (VUB) and the Belgian Management and Marketing Association (BMMA). It brings together, in a unique formula, a high level of academic reflection from academics in Belgian and foreign universities and the practical expertise of the most respected practitioners in the country.

The programme is available in French, Dutch or English and has been built around five modules, the theme of which is Marketing of the 1990s: “Find, develop and communicate added value”. The main areas covered include strategic aspects of marketing, market research, the marketing plan, the communication plan, legislation and ethics. Teaching methods include in-depth theoretic lectures in theory, numerous case histories and two residential weekends of computer simulations.
http://www.solvay.edu/ma