The Master in Business Management (MBM) is designed to educate managers from the business sector in order to develop their skills in managing the marketing side of businesses in a market economy.
With the opening of Vietnam to the market economy, there is a great need for developing business executives who can understand the nature of competitive markets and can be ready to develop successful strategies and commercial operations on the domestic market as well on international markets.
The programme will offer courses that will cover all aspects of managing the commercial aspects of a business, being int the B to C (Business ti Consumers) sector or int th B to B (Business to Business) sector of the economy.
The courses are offered at non-working hours on weekdays or during weekends. All courses use ULB teaching curricula, both in structure and content, but before the Master, foundation courses are held by Vietnamese teachers. Emphasis will be placed on conceptual thinking and practical operations, following the philosophy of the Solvay Business School.
Reflecting a marketing philosophy, we should emphasize that:
- This programme is action-oriented (more practical than theoretical)
- It will be top-level quality according to European standards
- Teaching will be conducted by top European professionals with strong experience in their field
- The programme is aimed at students with strong personality and potential for commercial positions. |