The objective of the course is to provide an introduction to the economic, business and management issues in the context of evolving European environment with a special emphasis on EU policies in various areas and its implications for successful business strategies.

Attention will be given both to "hard" and "soft" issues including cross-cultural management, organizational change and strategy implementation.

The course covers a variety of subjects in the area of European business: EU Financial Integration, Cross Cultural Management, Competition and Integration of Stock Exchanges in Europe, Eurobranding, Globalisation Strategy, European Competition Policy, , etc.

This will be complemented by visits to any of the following: European Commission and Belgia/foreign companies located in Belgium. Visits will be led by the SBS staff, or members of the host organisation.

The course will use a wide variety of teaching methods and approaches including short lectures, case discussions, group work, questions/answers sessions and visits to various institutional and companies sites.

The assessment will be based on an individual case project.