This committee,which oversees the Centre’s strategy, is chaired by Alain Courtois, honorary General Manager of Euro 2000, and composed by key figures from both economic and academic environment. These advisors, from complementary sectors, bring their expertise and notoriety to the BESMaC’s development.

The Advisory Committee

• Alain Courtois
  President
• Bernard Adriaensens
  Managing Director of the World Federation of Advertisers
• Prof. Jean Pierre Baeyens
  Euro-Marketing Chair, SBS Academic  Secretary
• Alberto Bichi
  Secretary General of the Federation of European Sporting Goods Industry
• Prof. Alain Eraly
  President of the Solvay Executive Education asbl, SBS President
• Prof. Jean Loup Chappelet
  Director Institute of Advanced Studies in Public Administration - IDHEAP Lausanne
• Prof. Guy Cheron
  ISEPK President (Higher Institute for Physical Education and Physiotherapy) ULB
• Marianne Claes
  Marketing Operations Manager VF Europe (Wrangler, Lee, North Face)
• Prof. Paul De Knop
  Sport Management - Faculteit Likamelijk Opvoeding en Kinesitherapie VUB
• Jean-Michel De Waele
  Directo of the "Groupe d'études pluridsciplinaires sport et société" - ULB, President of the Political Sciences section - ULB
• Jean Michel Drouillon
  Sport Fun General Manager
• Prof. Marjorie Gassner
  Academic Secretary of the Faculty of Social Sciences, Politics & Economics - ULB
• Michel Grégoire
  Secretary General of the European Group of Television Advertising
• Philippe Housiaux
  Chief Executive Officer Dialogic Agency
• Dr. Marc Maes
  Directeur Belgisch Olympisch en Interfederaal Comité
• Patrick Simeons
  Vice-President Sponsorship Europe UBS
• Eve-Marie Vaes
  Journalist
• Luc Vandeputte
  Coordinateur BESMaC, Managing Director International Sport Interface
• Marc De Vleeschouwer