| Contenu: |
- analyse du comportement du consommateur ;
- aspects socioculturelles et psychologiques ;
 approche transdisciplinaire
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Consumer Decision Processes I
P. de Pelsmacker |
3h |
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Consumer Decision Processes II (Etudes de cas)
P. de Pelsmacker |
3h |
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Learning I
C. Blümelhuber |
3h |
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Learning II (Etudes de cas)
C. Blümelhuber |
3h |
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Impact of Culture, Family & Friends
P. de Pelsmacker |
3h |
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Impact of Culture, Family & Friends II (étude de cas)
P. de Pelsmacker |
3h |
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Awareness, Attitudes & Emotions
P. de Pelsmacker |
3h |
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Awareness, Attitudes & Emotions II
P. de Pelsmacker |
3h |
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