| 3.1.2 |
Communication | A. Van den Eynde |
30h |
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General Overview
A. Van den Eynde |
3h |
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La création publicitaire (partie 1)
M. Calant |
3h |
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La création publicitaire (partie 2 : exercice)
M. Calant |
3h |
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How to write an agency briefing(Etudes de cas)
M. Frederix |
3h |
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Sponsoring & Product Placement
F. Tacheny |
3h |
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Guerrilla Advertising & Below the line (étude de cas)
C. Dausimont |
3h |
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Relationship Programmes & CRM Systems I
E. Liberman |
3h |
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Relationship Programmes & CRM Systems II
(partie 2 : étude de cas/exercice)
E. Liberman |
3h |
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New tendencies
P. Willemarck |
3h |
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Etude de cas : Diesel
JP Aerts |
3h |
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| 3.1.2 |
Mediaplanning & Media buying |
D. De Ville |
15h |
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Media planning I
De Ville |
3h |
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Media planning II
De Ville |
3h |
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Media buying I
De Ville |
3h |
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Media buying II
De Ville |
3h |
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Digital Communication
H. Rey
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3h |
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Journée création publicitaire |
8h |
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| 3.2.1. |
Product, Brand & Price | P. Willemarck |
18h |
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Product Life Cycle Management
JP. Aerts |
3h |
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Product Design & Packaging
R.Heming |
3h |
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Branding
R.Heming |
3h |
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Product - & Brand- Innovation
P. Willemarck |
3h |
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Pricing I
K.Oosterlinck |
3h |
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Pricing II (étude de cas/exercice)
K.Oosterlinck |
3h |
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| 3.2.2 |
Service Marketing |
E. Demeire |
18h |
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Séminaire 2 : Servisim |
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| 3.3 |
Channel-&Sales-Systems | J.Pitz |
12h |
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Overview of Distribution Channels
J.Pitz |
3h |
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Multichanneling
J.Pitz |
3h |
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E-selling & E-channeling
H.Rey |
3h |
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Etude de cas : Banque à Distance
JP. Aerts |
3h |
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