Executive Master in Digital Marketing and Communication

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Executive Master in Digital Marketing and Communication

A unique Executive Education Programme at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA

Become a marketing and communication strategist that is ready to take on the future.

We all operate in a more complex, uncertain and unstable world and find ourselves facing new realities but also major technological advances that demand new approaches in business models. This programme will change how we conceive of our business areas, our markets, ... Today it is vital that we are equipped/armed and ready to act (and provide support) on these changes we are experiencing now and on those in the future.

In today’s fast-paced world, determining which traditional marketing and communication tools are still relevant and which new tools can be deployed is vital to any company in any industry. This is the only marketing and communication programme that combines traditional practices and new digital channels, creating a new, integrated marketing and communications landscape in which both the traditional and novel aspects of this sector intertwine seamlessly.

The next information session will take place on Wednesday, Septembre 21st 2017 at 7:00 pm (welcome as from 6:30 pm on).

Click on the picture of the participants at the 2017 Hackathon to read the article of Patrick Van Campenhout
Published in the "Libre Entreprise" of Monday, May, 22, 2017

 

 

  

 

 

 

 

Objectives

  • In today’s fast-paced world, determining which traditional marketing and communication tools are still relevant and which new tools can be deployed is vital to any company in any industry. These are the only marketing and communication programs that combine traditional practices and new digital channels, creating a new, integrated marketing and communications landscape in which both the traditional and novel aspects of this sector intertwine seamlessly.
  • The marketing background: we all operate in a more complex, uncertain and unstable world and find ourselves facing new realities but also major technological advances that demand new approaches in business models. This program will change how we conceive of our business areas, our markets, ... Today it is vital that we are equipped/armed and ready to act (and provide support) on these changes we are experiencing now and on those in the future.
  • The Digital Reality: ‘Digital’ new technologies are revolutionizing the world of advertising but also our way of thinking about marketing and even our way of briefing our agencies.
  • This training is a handle on the future, providing the capacity to anticipate, get ahead of the game and be better prepared …
  • We are always questioning: we need to shorten lead times, make our messages more targeted, achieve greater production within the same budgets …
  • How can we secure higher performing teams, be up to juggling with new constraints in a perpetually changing and adapting world ? Old-style marketing is defunct!


This course aims to enable participants to:

  • equip yourself with a strategic and global digital vision of marketing and communication
  • acquire cutting-edge techniques immediately applicable to your professional activities
  • position yourself to carry new managerial responsibilities

 

Participant profile:

  • Managerial staff.
  • Highly motivated, with an interest in the sector.

The number of participants is strictly limited to preserve the quality of learning and the interactivity of classes.

Knowledge, even little used, of French is required to follow this programme.

Qualification

Participants who have attended 80% of the classes and have been successful in their dissertation or their internship will be awarded an “Executive Master in Digital Marketing and Communication” and will automatically become members of the Solvay Alumni Association and of the BMMA.

To obtain the “Executive Master in Digital Marketing & Communication” diploma, a written assignment relating to one of the themes covered by the course will have to be completed. Those who do not complete this document will be awarded an “Executive Programme in Digital Marketing & Communication”.

 

7 MODULES

 

Module 1: Marketing & technical basics : Reboot Camp

Module 2: Vision 2025 : marketing and artificial intelligence

Module 3: From promotion to education

Module 4: How to S.A.V.E the price

Module 5: From place to access

Module 6: Data is the new marketing oil

Module 7: Marketing Hackathon

 

Typical Day

8:30 am: welcome with coffee
9:00 am: course
10:30/11:00 am: coffee break
12:30 pm: lunch
1:30 pm: Course
3:00 pm: coffee break
3:30 pm: Course
5:30 pm: End of the day.

 

 

 

 

 

 

 

 

 

Staff teaching the "Executive Master in Digital Marketing and Communicattion" is all characterised by their great expertise. Whether they are academics or from business world, they share their professional experience with participants from all kinds of backgrounds: management, civil engineering, communication, marketing, psychology, economics, agronomy, languages, finance, politics, law, European studies, international relations, and many others.

The teaching panel is broad and diversified, composed of directors of advertising agencies, communications managers from industrial or commercial groups, high level managers, jurists, consultants, and teachers from a range of Belgian and foreign universities. All are experts in their fields.

The discussions and exchanges that students may have with this range of experts constitute the key value of this Executive Master in Digital Marketing and Communication.

Academic Director: PHILIPPE BILTIAU

Commercial Engineer, Solvay, ULB; Professor and former President of Solvay Business School, ULB; Academic Director of the Executive Master in Digital Marketing and Communication. Joint Academic Director of the Executive Programme in Management and Philosophies, of the Executive Programme in Retail and consumer goods distribution at Solvay Brussels School, of the Executive Program in Management Association and of the Accelerated Management Program.

 
Module Managers

JEAN-PIERRE AERTS
Jean-Pierre Aerts is Programme Director for Company Specific Programmes, on top of being Professor in the MBA and several Executive Masters at the Solvay Brussels School. Building on 25 years of experience, he consults, trains and coaches companies in Europe, Middle East, Africa and Asia. His work focuses on strategy formulation, marketing, sales, change management and team development. He holds a MBA from the Cornell University (NY State), on top of degrees in Law and in Business Administration.

BENJAMIN BEECKMANS
Commercial Engineer Solvay, ULB; Professor of Entrepreneurship, e-Marketing and e-Commerce Solvay, ULB; President of the Belgian Federation of Web Businesses (www.lafeweb.be); Previously Partner at Bluecorp (software development) and Teatower.com (manufacturer and online reseller of tea-based products); finance and marketing for Procter & Gamble and Coca-Cola.

HUGUES BERSINI
Hugues Bersini is born the 19/1/61 and is living in Brussels. He has an MS degree (1983) and a Ph.D in engineering (1989) both from Université Libre de Bruxelles (ULB). IN 1987, he became member of the IRIDIA laboratory (the AI laboratory of ULB). He is now heading this same lab with Marco Dorigo. Since 1992, he has an assistant professor position at ULB and has now become full professor, teaching computer science, Web technology, business intelligence, programming and AI. Over the last 20 years, he has published about 300 papers on his research work which covers the domains of cognitive sciences, AI for process control, connectionism, fuzzy control, lazy learning for modelling and control, reinforcement learning, biological networks, the use of neural nets for medical applications, frustration in complex systems, chaos, computational chemistry, object-oriented technologies, immune engineering and epistemology. He is consultant for companies in OO, Data-Mining technologies and Business Intelligence.

HUGUES REY
Commercial Engineer Solvay, ULB; CEO Havas Media; Previously Managing Director of FastBridge (IPG) and Digital Director Initiative Europe Middle-East Africa. Director of GRP, CIM, UMA. President TV Committee of CIM and Past President of the CIM Internet Commission; Past President and Founder of Interactive Advertising Bureau.

SANDRA ROTHENBERGER
Dr. Sandra Rothenberger has been active since 2001 in the scientific and academic fields. Since she started her Ph.D. in 2001 she has been focusing her research and teaching on Strategic Marketing, mainly in the areas of Strategic Pricing and Consumer Behavior. She has an international research network and teaching background with various European, American and Asian universities and business schools. She is currently chairing the research unit of Strategy, Governance, Marketing and Innovation at the Solvay Brussels School of Economics & Management. Her business and industry experience includes consultancy of small and medium sized companies as well as supervisory board activities in European multinational corporations.

THIERRY VAN DE MERCKT
Commercial Engineer Solvay, ULB; PhD in Artificial Intelligence from Iridia, ULB; Professor of Data Science for Business at SBSEM, ULB; Previously founder and Managing Director of Vadis Consulting, and BIside, two technological consulting companies in the field of applied analytics. Now responsible of BI & Analytics at Bisnode. More than 15 years experience in the field of analytics applied to management & marketing, both in software development, and consulting.

 

ADMISSION CRITERIA

Participant profile:

  • Managerial staff.
  • Highly motivated, with an interest in the sector.
  • Knowledge, even little used, of French is required to follow this programme.

Qualification
Participants who have attended 80% of the classes and have been successful in their dissertation will be awarded an “Executive Master in Digital Marketing and Communication” and will automatically become members of the Solvay Alumni Association and of the BMMA.

To obtain the “Executive Master in Digital Marketing & Communication” diploma, a written assignment relating to one of the themes covered by the course will have to be completed. Those who do not complete this document will be awarded an “Executive Programme in Digital Marketing & Communication”.

 

 

Jean-Louis Brancart, CMO of D'Ieteren Auto

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“To me, these programmes provide a comprehensive view of all aspects of the sector which need to be taken into account by all those wishing to advance in a marketing or communication career.”

Jean-Louis Brancart, CMO of D'Ieteren Auto

Guirec de Wouters, Business Manager, Velocitas

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“The high standards set by Solvay and the quality of speakers involved in these training sessions are proof of its commitment to excellence and garner real results.”

Guirec de Wouters, Business Manager, Velocitas

François Charles, CEO, Digizik

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“As an owner of a digital agency, I mainly enjoyed three aspects of these courses:

- Practical insights from marketing experts; I have been able to use them directly in my day-to- day operations (methods, ideas, tools etc.)

- Connections with an extended network of professionals among the students and teachers, some of them are now clients or partners

- Theoretical validation of some of the models we developed internally.“

François Charles, CEO, Digizik