Insight into the community outreach of Catherine Janssen

Catherine Janssen is Professor of Marketing at the Université libre de Bruxelles (SBS-EM, Belgium). She obtained her PhD in Management Sciences from the Louvain School of Management of the Université catholique de Louvain (Belgium). Her main research interests include consumer responses to corporate social responsibility, corporate crises and corporate social irresponsibility, and consumers’ socially responsible behaviors. She has published articles in international peer-reviewed journals including Journal of Business Ethics, Journal of Business Research, Marketing Letters, and Business Horizons. She is a researcher at CEBRIG.

 

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  • Member of the selection committee of the Positive advertising initiative of Give Actions”
  • “La communication RSE est une arme à double tranchant”, Entreprise & Carrières, n°1326, Mars 2017.
  • GEST-B435 – Marketing stratégique
  • COMM-B445 – Ethical and Sustainable Marketing
  • Janssen C., Vanhamme J., and Leblanc S. (2017), “Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury”, Journal of Business Research, 77, 167-174.
  • Janssen C. and Vanhamme J. (2015), “Theoretical lenses for understanding the CSR-consumer paradox”, Journal of Business Ethics, 130 (4), 775-787.
  • Vanhamme J., Swaen V., Berens G., and Janssen C. (2015), “Playing with fire: Aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility”, Marketing Letters, 26 (4), 565-578.
  • Janssen C., Sen S., and Bhattacharya CB (2015), “Corporate crises in the age of corporate social responsibility”, Business Horizons, 58 (2), 183-192.
  • Janssen C., Vanhamme J., Lindgreen A., and Lefebvre C. (2014), “The catch-22 of responsible luxury: Effects of luxury product characteristics on consumers’ perception of fit with corporate social responsibility”, Journal of Business Ethics, 119 (1), 45-57.