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John Metselaar

Core Faculty : Full-time

Contact address (private) :

ULB zipcode : 1780
Leeuwerikenlaan 32
1780 Wemmel
jmet [dot] connect [at] outlook [dot] com

Contact address :

john [dot] metselaar [at] solvay [dot] edu

Main affiliations

Professor of Manangement Practice, Solvay Brussels School

Procter & Gamble

The Conference Board


Masters, Chemical Engineering.  Technical University of Delft, the Netherlands

Short bio


John Metselaar

  • Founder and General Manager of J-Met CONNECT – Innovation Leadership Expertise, Consultancy, and Coaching (from 2015)
  • Director Global Innovation from Procter & Gamble (1986-2015)


Profile Summary


An all-round Innovation Expert with almost 30 years of global experience in the consumer goods industry.  A track record of innovation-driven results through leadership of programs and development of people and organizations across the globe.   On the ground working experience in Europe, North America, and Asia.  Built specific expertise in Innovation Leadership: how leaders assume accountability to build an organizational culture deep into their organizations - where each individual is in flow, growing amazing relationships in winning teams that produce breakthrough results.


Recently directed experiences and expertise to help leaders connect with self and their people to make their organizations thrive in today's VUCA times - as well as inspire juniors to aspire be such leaders.  More specifically, to date:

  • I introduce my new organizational/culture model and approach in key-note speeches (AB-InBev, Deloitte, Erasmus University Rotterdam, LEAD Senior Women in Leadership Network,…).
  • I teach as a Professor at Solvay Brussels School for Economics and Management
  • I lead the CTO-level Innovation Council at The Conference Board Europe to jointly take the industry’s innovation competence to higher levels. 
  • I coach C-Suite Leaders (as Fellow of Oxford Leadership Academy leaders’ development, seamlessly linking it to organizational and cultural transformation).


Today: J-Met CONNECT Philosophy and Services Specifics


The consulting, coaching, and teaching services J-Met CONNECT offers are based on the principle that successful innovation is all about connecting across multiple dimensions.  First, it’s about making sure the innovation is connected to the consumer needs, to the realities of the market-place, as well as to the right partners and constructs for open innovation.  It’s about connecting front-end creativity to downstream discipline in execution, and ultimately to effective commercialization. 


Second, it is appreciating that successful innovation is produced by connecting the humans in organizations behind an inclusive Innovation Culture of desired behaviors and productive relationships that build trust and drive out fear.   And how the Leadership, in turn, is able to connect to the organization deep into the company, by being authentic courageously and truthfully measuring themselves by impact vs. just intent.


Last, it’s about recognizing that the future of innovation is connected to the openness of senior leaders to continue to grow and improve by being coached, to effective training and intentional engaging of more junior professionals, and to preparing students for innovation’s magic, its realities, and its challenges.


Previously: Building Expertise


Global Leadership

Extensive Director-level, global leadership expertise – from vision and strategy development to organization and culture definition into market execution across the globe.  Has included management of organizations remotely across the Americas, Greater Europe, and Asia.


Managing Innovation and Growing Innovation Capability

Leading global innovation programs in complex and volatile environments – from balancing invention at the front end, to managing design with open innovation at the center, all the way to ensuring effective commercialization of the innovation downstream.  Particular expertise in building innovation mastery and capability developed as site leader of P&G’s central end-to-end global Brussels Innovation Center. 


Living and Work experience @ all Continents.

Deep level of cultural sensitivity developed by living and working in Brussels, Cincinnati, and Kobe.   Additionally, hands-on experience with and in Asia including ownership of the region’s fabric care go-to-market capability and the organization at the Beijing Innovation Center.


Culture of Innovation

Particularly skilled in theory and practice of establishing a breakthrough culture of innovation where people have fun and are fulfilled, dare to take risks and are disciplined, and come together in winning teams that generate results with the sum much greater than the individual parts - breaking through local/regional cultural biases.  Led definition of a Culture of Innovation destination and program for P&G’s total R&D organization over the last five years.


Growing People and Mastery

A tireless trainer, mentor, and coach “on the job”, developed additional expertise and reputation through top ratings in formal trainings in fields as wide as Coaching (“GROW”),  The Power of Full Engagement (“Corporate Athlete”),  Covey’s Seven Habits of Highly Effective People, Effective Business Writing, Presentations Made Easy, and Work-Life management.



Work Experience


Core Role                                                                                  Innovation Center                             Time

Site Leader, Brussels Innovation Center                        Brussels, Belgium                            2011 – 2015

Director, Global Fabric Care                                               Brussels                                         2007 – 2015

Director, Household Care Asia                                          Kobe, Japan                                 2002 – 2007

Associate Director, Fabric Care Americas                      Cincinnati, U.S.A.                            1995 – 2001

Engineer/Section Head, Fabric Care Europe                Brussels                                         1986 – 1995



Cefic’s Research & Innovation Programme Council

For a healthy innovation environment and future for Europe’s Chemical Industry             2009 - 2015



Masters, Chemical Engineering (Biotechnology), Delft University of Technology      1979 – 1986



English, Dutch – Fluent; French – Good; German – Fair; Japanese, Italian, Spanish – Basic

Selected works

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