Sandra Rothenberger is Professor in Marketing, and chair of the “Strategy, Governance, Marketing and Innovation” research unit at the Solvay Brussels School of Economics and Management (ULB). Her research focuses on Strategic Marketing, Value Based Pricing and Sustainable Pricing, Consumer Behaviour and digital Inclusiveness. She has an international research network and teaching background with various European, American and Asian Universities and Business Schools. Her business and industry experience includes coaching of Start-Ups and consultancy of small and medium sized companies as well as supervisory board activities in European multinational corporations.