Nicolas van Zeebroeck has a PhD in economics and management from ULB. He is a Professor in digital economics and strategy and a fellow of iCite and FARI. His research covers the economics and strategy of innovation and digitalization. More specifically, he investigates the diffusion of digital technologies, and how they affect the performance and organization of firms and industries.



Nicolas van Zeebroek

  • Founding member of FARI | AI Institute for the Common Good, Brussels
  • Advisor to ULB President and Rector for IT and digital matters (since 2019)
  • Deputy Dean for Research and Management of SBS-EM (2018-2020)
  • Academic Director of the Advanced Master in Innovation & Strategic Management (2014-2016) and of the Master in Business Engineering at SBS-EM (2011-2016)
  • EQUIS Accreditation Project Lead at SBS-EM (2012-2013, 2015-2016)
  • Introduction to computer science
  • Multidisciplinary seminar of science & technology
  • The digital firm
  • Management information systems
  • Executive Education teachings on Digital transformation and Digital strategy
  • van Zeebroeck, N., Kretschmer, T., & Bughin, J. (2021). Digital is Strategy: The Role of Digital Technology Adoption in Strategy Renewal. IEEE transactions on engineering management, 1-15. [Access: SourceULB Repository]
  • Forman, C. C., & van Zeebroeck, N. (2019). Digital technology adoption and knowledge flows within firms: Can the Internet overcome geographic and technological distance? Research policy, 48(8), 1-16. [Access: SourceULB Repository]
  • Bughin, J., & van Zeebroeck, N. (2017). 6 Digital Strategies, and Why Some Work Better than Others. Harvard business review. [Access: SourceULB Repository]
  • Bughin, J., & van Zeebroeck, N. (2017). The best response to digital disruption. MIT Sloan management review, 58(4), 58479. [Access: SourceULB Repository]
  • Bersini, H., Spinette, M.-P., Spinette, R., & van Zeebroeck, N. (2014). Les fondements de l’informatique: Du bit au cloud. [Access: SourceULB Repository]
  • 20 papers published in international peer-reviewed journals
  • Research appeared in Management Science, Research Policy, Harvard Business Review and Sloan Management Review among others
  • According to google scholar more than 1800 citations and an H-index of 19
  • Co-promotor of applied research projects involving over 2M€ in funding