Insight into the community outreach of Nicolas van Zeebroek

Nicolas van Zeebroeck has a PhD in economics and management from ULB. He is a Professor in digital economics and strategy and a fellow of iCite and FARI. His research covers the economics and strategy of innovation and digitalization. More specifically, he investigates the diffusion of digital technologies, and how they affect the performance and organization of firms and industries.

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Nicolas van Zeebroek

• Founding member of FARI | AI Institute for the Common Good, Brussels
• Advisor to ULB President and Rector for IT and digital matters (since 2019)
• Deputy Dean for Research and Management of SBS-EM (2018-2020)
• Academic Director of the Advanced Master in Innovation & Strategic Management (2014-2016) and of the Master in Business Engineering at SBS-EM (2011-2016)
• EQUIS Accreditation Project Lead at SBS-EM (2012-2013, 2015-2016)

• Senior Fellow at the Conference Board (since 2022)
  • Should semiconductor supply chains brace for more turmoil? (conference-board.org)
• Regular keynote lectures and advisory assignments on digital strategy and policy
• 100+ interviews on digital technology and digital business in national media
  • Les acteurs de l’éco: la stratégie “Beyond Banking” (ln24.be)
  • Microsoft va-t-il vraiment créer 60.000 emplois en Belgique d’ici 2026 ? – rtbf.be
  • Le JT personnalisé signe-t-il la mort du JT traditionnel ? – rtbf.be
  • E-commerce : “la spécialité belge c’est de se mettre la tête dans le sable” – rtbf.be
  • 7 questions essentielles sur le BITCOIN: un professeur de stratégie numérique y répond – RTL Info

• Member of Belgium’s High Council for Employment (since 2020)
  • Conseil supérieur de l’emploi – Service public fédéral Emploi, Travail et Concertation sociale (belgique.be)
• Yearly business survey on digitalization for the EU Commission (2019-2023)
  • Artificial Intelligence: first quantitative study of its kind finds uptake by businesses across Europe is on the rise | Shaping Europe’s digital future (europa.eu)
  • Survey on the contribution of ICT to the environmental sustainability of actions of EU enterprises | Shaping Europe’s digital future (europa.eu)
• Ad-hoc policy advisory on digitalization and AI at Belgium and EU level

• Introduction to computer science
• Multidisciplinary seminar of science & technology
• The digital firm
• Management information systems
• Executive Education teachings on Digital transformation and Digital strategy

• van Zeebroeck, N., Kretschmer, T., & Bughin, J. (2021). Digital is Strategy: The Role of Digital Technology Adoption in Strategy Renewal. IEEE transactions on engineering management, 1-15. [Access: Source/ ULB Repository]
• Forman, C. C., & van Zeebroeck, N. (2019). Digital technology adoption and knowledge flows within firms: Can the Internet overcome geographic and technological distance? Research policy, 48(8), 1-16. [Access: Source/ ULB Repository]
• Bughin, J., & van Zeebroeck, N. (2017). 6 Digital Strategies, and Why Some Work Better than Others. Harvard business review. [Access: Source/ ULB Repository]
• Bughin, J., & van Zeebroeck, N. (2017). The best response to digital disruption. MIT Sloan management review, 58(4), 58479. [Access: Source/ ULB Repository]
• Bersini, H., Spinette, M.-P., Spinette, R., & van Zeebroeck, N. (2014). Les fondements de l’informatique: Du bit au cloud. [Access: Source/ ULB Repository]

• 20 papers published in international peer-reviewed journals
• Research appeared in Management Science, Research Policy, Harvard Business Review and Sloan Management Review among others
• According to google scholar more than 1800 citations and an H-index of 19
• Co-promotor of applied research projects involving over 2M€ in funding